Feb. 27, 2015
One has to say a Scottish League one football team languishing third from bottom of their league would be an unlikely candidate for a lucrative shirt sponsorship deal. Ayr United have lost 6 of their last 10 games, however find themselves in the very fortunate position closely sharing their name with self-made billionaire Calvin Ayre.
This Canadian who made his fortune from creating online gambling company Bodog and his Bodog.com website, admits to modelling Richard Branson the Virgin mogul when it comes to diversification, and one could hardly argue with either ones track record, when it comes to creating success.
The Bodog partnership is one of the longest in Scottish football. They now team up with Ayr United for their fifth consecutive year and amazingly that can only mean one thing. They have just been handed an impressive new and improved sponsorship deal to carry the Bodog brand on their shirts as the two move in to their 5th year in partnership.
Football teams do go on losing runs and it's unfortunate that this old Scottish club are having such a bad season this year. None the less Bodog, who are also Premier League Arsenal FC's Official Asian Betting Partner, have seen Ayr reach two Scottish cup semi-finals as well as the highs and the lows of promotion and relegation.
Calvin Ayre upon concluding this latest deal is full of faith and optimism and says, that with the new manager that's been installed, he expects new life to be injected into the side. He sees no reason why the second half of the season can't provide a strong platform to further kick on into a successful 2015/2016 season, stating that the new manager has already provided a tremendous lift to all concerned!
If high spirits have anything to do with it and Ayre's magic touch transfers itself on to the football pitch for Ayr United, who know what's in store for the future. It would not be the first time a team has had a complete turnaround for the second half of the season. Is it conceivable that it could possibly happen again? Maybe, just one more time this year in bonny Scotland, with little Ayr United?